The Wimmera have opened their hearts and wallets with businesses, sporting clubs, musicians and individuals raising more than $40,000 so far for bushfire relief appeals.
Funds from some initiatives are yet to be counted and more events have been planned for the coming days.
The Fire Fight bushfire relief gig at Horsham's Exchange Hotel on Friday night raised $17,126.90.
All the Kings Men, White Trash Candy and Johnny Thunder and The Lightnings all donated their time to headline the event, while the Exchange Hotel donated all profits from the bar.
More than 20 Wimmera businesses donated products to be used as prizes for a raffle at the event.
Hotel owner Nick Murray said it was a "phenomenal" night.
"There were so many people there," he said. "We estimate between 600 and 700 people came through the doors.
"Spirits were high, people were really well behaved and were very happy to weigh in with donations."
Mr Murray said his staff did an amazing job keeping up with the thirsty crowd.
He was also grateful to Horsham Saints Football and Netball club who provided volunteers to run the outdoor bar.
Stawell's Gift Hotel also held a Bushfire Appeal Fundraiser and raised more than $15,800 on Friday night.
Musician Russ Kellett donated his time to serenade audiences.
$10 from each chicken parmigiana sold and all profits from $2 pots of beer sold were also donated to the cause.
Feeding relief needs
Horsham's Hot Box Kebabs raised $5000 on Saturday January 11 when they donated all their profits over two hours to support those affected by bushfires.
The business raised their prices slightly to bump up their efforts.
Hot Box Kebabs owner Oguzhan Kocak said the support was a lot more than they expected.
"We sold over 100 kilos of meat, over 60 kilos of chips, over 200 kebabs," he said.
"We were just helping out by doing our bit but it wasn't really us that did anything. It was everyone that came out and bought something."
Horsham Masala have raised more than $800 for bushfire relief efforts by donating 20 per cent of their profits raised between January 7 and January 12.
Horsam Masala staff member Amrit Pal Singh said the funds would go to The Salvation Army Bushfire Disaster Appeal.
"We were feeling really bad because the fires are still burning," he said. "It has been a big loss to the economy for many towns and we just wanted to do what we can."
Horsam Masala staff member Amandeep Kaur said she had also personally donated $150.
My Yoga Well founder Ali Briggs-Miller has raised more than $4000 through an online auction of 27 items in collaboration with Business Wimm'n.
Mrs Briggs-Miller said all funds would be donated to the Australian Red Cross Disaster Relief and Recovery Appeal.
Horsham West and Haven primary school teacher Rachel Hateley raised $1659 through an auction of her handmade polymer clay charms.
She has also been donating advertising revenue of the tutorials on how to make Australian animal clay charms.
Ms Hateley said the items were all bought by fans from the United States.
"They really backed the cause," she said. "They were definitely aware of what is going on in Australia with the bushfires."
Ms Hateley said all of the funds would be donated to Animal Rescue Collective.
Several sporting communities also pitched in to raise money and provide support for bushfire affected communities.
The Horsham Cricket Association and major sponsor Ben Sawyer of PRP Property Valuers will donate $1250 after a big day of Twenty20 action at Horsham's City Oval on Saturday.
Both vowed to donate $25 each for every six during the four A Grade matches played at City Oval.
25 sixes were hit across the day. Horsham Cricket Association secretary said they were exploring the potential of donating the money to a cricket club affected by the fires.
The Horsham Saints Cricket Club also got involved, donating $1 per run scored by the Saints and $10 per six across the weekend.
It resulted in $501 donated to the Victorian Bushfire Appeal.
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