Grampians Tourism has launched a new tourism guide designed to connect the region and disperse visitors to all parts of the Grampians.
Grampians Way Touring Guide launched less than seven days ago and is visioned to help keep tourists here longer.
Grampians Tourism chief executive Marc Sleeman said the new collateral advertises a touring route connecting the four regions within the Grampians.
"The single touring route is designed to get visitors as up close as you can to the Grampians National Park," he said.
"It provides opportunities for tourists to hop on and hop off right around the Grampians.
"It provides paths to Ararat, Stawell and Great Western, up to Horsham, across to Hamilton and down to Dunkeld."
Already provided to many establishments and tourist information centres in the region, Mr Sleeman said the guide provides highlights of many "amazing things to see and do".
"It is a really comprehensive list of things to see and do and also includes places to stay, eat and drink," he said.
"There was really nothing in the marketplace before which provided visitors a comprehensive list of all the things to see and do.
"The new guide features all of our preferred partners and really circumnavigates the majestic Grampians National Park."
Mr Sleeman said the feedback for the new guide "has been fantastic".
"There has been nothing like it before and hotels are calling out for it," he said.
"We've just done a second reprint and have created laminated copies for hotels so they can draw on the map with whiteboard markers and rub it off.
"This way people can tailor their travels around personal interests.
"For example, if they are wine lovers, we have all the wine partners featured on the map and it shows where to go right across the wider region."
Mr Sleeman said an interesting fact within the region was the growth in visitors length of stay.
"We had a 17 percent growth in visitors length of stay in 2018," he said.
"We're continually seeing extended growth in this area and the touring guide provides people with lots more things to see and do that helps keep them in the region longer.
"By staying longer, it helps benefit the economy, yield and spend."
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