A new campaign encouraging people to visit the Grampians was launched on Monday night.
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Grampians Tourism launched the ‘The Grampians Way’ campaign at Great Western’s Seppelt Wines in front of various Grampians business people and representatives from surrounding councils.
Read more: Big boost in Grampians tourism spending
The campaign continues to highlight the natural attractions of the Grampians as well as its developing food and wine culture, making the Grampians a destination all year round.
“The success of our previous marketing campaigns has really set the stage for us to take the promotion of the Grampians region to the next level, continuing to grow the future of our tourism industry and the people it employs,” Grampians Tourism chief executive Marc Sleeman said.
“This aspirational ‘always-on’ marketing campaign will tap into the essence of the unique Grampians experience and be a constant reminder to travellers of the range of what’s on offer here, whether it be in the north, south, east or west.”
The campaign will continue to target people from Melbourne through various social media and radio strategies.
“It tells the stories at the heart of our region: striking nature, bounding wildlife, seasonal appeal, food and wine offerings, dispersing travellers around the region,” Mr Sleeman said.
“The Grampians Way is a campaign that supports an already well-established Grampians brand and everything we do is intended to capture the range of experiences we have to offer.”