The state government has announced $1 million in funding for Halls Gap.
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The funding will go towards the Halls Gap activation project, which aims to increase the number of visitors to the area.
Funding will include a raised pedestrian crossing along Grampians Road as well as rerouting traffic travelling through Halls Gap from Grampians Road to School Road.
Member for Western Victoria Jaala Pulford, visiting Halls Gap on Thursday morning, said the changes would make the area safer and more accessible.
“People here would know that during particularly busy times, it can be a bit crazy getting across the Grampians Road,” Ms Pulford said.
“The upgrades to School Road, which is all about getting the traffic to go around, will make this a much nicer and accessible area.”
The funding also includes marked signs.
Ms Pulford said she announced the funding with “enormous happiness”.
“I’ve been coming to Halls Gap all my life … for as long as I can remember,” she said.
“I think this is one of the most spectacular and special places in Victoria – or really, in the world."
The state and federal governments have invested $19 million into the Grampians Peaks Trail walking track project.
“We’re having tens of thousands of additional visitors each year to the area and stage two (of the peaks trail project) is expected to just add to that further,” Ms Pulford said.
“This project is about giving this area behind you a real lift.
“This is a very, very exciting project.
“It’s a big investment from the council and investment from the Victorian government.”
Ms Pulford said she was confident the government’s contribution would see the private sector pop up in the area in response.
Northern Grampians Shire Council mayor Tony Driscoll said the announcement was a great outcome for the community and wider region.
“Mother Nature has done all of the work in providing a backdrop – we’re just improving the visitors’ experience,” he said.