Under the partnership Project Clothing will produce an exclusive range of Stawell Gift and Stawell Athletic Club merchandise, which will be available on-event at the official Stawell Gift merchandise store and on-line at the Stawell Gift shop.

Stawell Athletic Club president Kieren McIntosh said signing a new merchandise partner is vital for the club and the Stawell Gift.

“In Project Clothing we have found a partner who understands the unique nature of the Stawell Gift,” he said.

“As we strive to offer an extraordinary experience for athletes and fans we are excited at Project Clothing’s commitment to delivering a first-class official merchandise range and fantastic shopping experience for the thousands of athletes and spectators who attend the Stawell Gift carnival each year.”

The official Stawell Gift merchandise range will provide choices for both athletes and spectators.

The range will include technical apparel, casual wear, head wear and lifestyle accessories featuring designs inspired by the Stawell Gift.

Project Clothing chief executive officer Graeme Clarke said he is excited for his company to support Australia’s richest footrace.

“As one of Australia’s fastest growing global sports apparel brands, Project Clothing is proud to be the official merchandise partner for the Stawell Gift over the next three years,” he said.

“Project has designed, engineered and delivered world-class apparel to a vast portfolio of teams and individuals across the world, including Athletics ACT, Athletics Tasmania, Athletics Queensland and the AFL Umpires Program, but moreover, our events expertise is second to none.

“We love nothing more than being on-circuit with competitors, their family and supporters of the sport. Real-time engagement is core to the relentless refinement of our product and brand at large.”

The 137th Stawell Gift Carnival will take place from Saturday March 31 to Monday April 2 and will be broadcast live on the Seven Network on Monday April 2 from 11.30am – 2.30pm.

Athlete entry for the Gift opened earlier this month, and will remain open until February 21. 

Tickets for the 2018 Stawell Gift carnival went on-sale last week and are available to purchase at stawellgift.com/event-guide/buy-tickets