The staff at Halls Gap's Fair Price Chemist are revelling in the support shown by residents for their newly established business.
Neel Kanabar opened Halls Gap's only pharmacy in mid February after a chance encounter with an Asthma sufferer while he visited the town himself three years ago.
"I was a tourist, here on holiday and I came across another tourist who, while visiting Halls Gap, was having an Asthma attack," he said.
"I counselled him about the best way to go and seek treatment, just assuming there would be a chemist in town.
"It wasn't until later that night I happened to run into the man again and I was shocked to hear that he had to travel to Stawell to get a puffer."
The incident triggered a proactive response from Mr Kanabar, who set about establishing a chemist in the tourist hamlet, so over the counter medications and services could become more readily available.
Mr Kanabar said after initially relying on word of mouth the business has had great local support.
"It is important for people to know that in a town where there are a lot of visitors and tourists, that they have the ability to access medical facilities," he said.
"I mean it is okay to tell people to get in the car and drive half-an-hour into Stawell, but some of the people I see and treat struggle to walk, let alone drive."
The pharmacy can also boast unrivalled trading hours at weekends and low cost prescription medicines.
"We know we can be competitive because we have brought with us Melbourne prices," Mr Kanabar said.
Open between 9am and 5.30pm from Tuesday to Sunday, the chemist also opens its doors on public holidays.
Mr Kanabar and wife, Gina also see Halls Gap as a place for them to settle down and start a family.
"We love Halls Gap, we have left behind the crowds in Melbourne to come and enjoy the lifestyle, but also make a difference to the lives of people who require our help."
The Halls Gap Fair Price Chemist is located at Shop 9/97 Stoney Creek Stores, Halls Gap.