Stawell's Grampians Ale Works is now home to some eye-catching new street art thanks to the creative vision of owners Shawna and Michael Dominelli.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The Grampians Ale Works is located at 3 Victoria Place, Stawell, and now has rear-side of the building decorated with a striking street art design that pays tribute to the town and the brewery's suppliers.
Shawna Dominelli said they sought the services of Australian artist Travis Price to bring their vision to life.
"We definitely wanted to pay homage to the town itself and highlight the Grampians backdrop," she said.
READ MORE:
"We also wanted to pay tribute to some of our local suppliers, which have to do with our local hops, local barley and wheat producers, grain farmers and a little snapshot of some of the brewery itself."
Ms Dominelli said the design process was somewhat lengthy, but was essential in making sure the artwork represented the town.
"We were sort of inspired by some of the street artwork in Ballarat to be honest," she said.
"And we felt we felt the wall has a good viewpoint to the rest of the street and we want to give people something to look at while they're driving around town and so we thought we would entertain the idea of putting some colour on the wall.
"We had a couple of recommendations, and we initially put out a post of Facebook looking at community interest, and we got a few ideas from those submissions.
"We had a look at his (Travis') portfolio, and we felt it was definitely aligned with the vision that we wanted to go with the Brewery and we proposed the idea to him, and he was on board from the beginning.
"At first we weren't really sure where it was going, we had a few concepts in our head but we weren't really sure so we fed through a concept to Travis and he put what were hoping for into a visualisation."
OTHER NEWS:
What do you think of the new painting? Send a Letter to the Editor to editorial@stawelltimes.com.au
If you can see this message, you are a loyal digital subscriber to The Stawell Times-News, as we made this story available only to subscribers. Thank you very much for your support and for allowing us to continue telling Stawell's story. We appreciate your support of journalism in our great town.
