In 2012 Horsham etched its name into football folklore, extending its record-breaking run to ten consecutive Wimmera Football League premierships.
The next best effort dated back to the 1950s, when Ararat won four in a row between 1955 and 1958.
Pinpointing the contributing factor to the Demons' history-making streak is difficult.
During the mid-1990s, Horsham was in a dire situation. The club didn't look close to winning another senior football premiership after their 1990 flag.
The club decided to shift its focus, and the profits from hard work and an investment in junior development started to pay off.
Former club president Bruce Hartigan, who handed over the reins midway through the 10-premiership streak, said the club's success came from a combination of many factors.
"It was luck, hard work and credit to the coaching staff as well," Mr Hartigan said.
"That helped immensely.
"We exhausted ourselves in recruiting. The first few years, a mate of mine and myself spoke to 125 players.
"It sounds like a lot of work, and it is.
"You have to talk to them at least half a dozen times and then you have to build a rapport with the players and you end up chasing them for years."
Mr Hartigan said during the re-building stage of the club, the junior competition in Horsham ceased, and Horsham secured one of the teams to bolster its junior stock.
Club administrators however still had a tough time each year, as a substantial amount of money was being thrown around the region and player movement was at a high.
"Keeping the playing group together was an issue," Mr Hartigan said.
"We probably lost five or six players each year which you could look at as a positive.
"It generated new enthusiasm and different personnel.
"New players came in and played for a year or two and got their premiership and retired, moved away or was only here for work for a few years.
"There were many variables in the players' movements."
10 STRAIGHT FLAGS
2003 - 14.16 (100) defeated Stawell 11.9 (75)
2004 - 20.17 (137) defeated Horsham Saints 11.5 (71)
2005 - 18.10 (118) defeated Dimboola 12.15 (87)
2006 - 27.9 (171) defeated Dimboola 12.15 (87)
2007 - 20.13 (133) defeated Stawell 13.12 (90)
2008 - 19.14 (128) defeated Horsham Saints (62)
2009 - 16.14 (110) defeated Warrack Eagles 13.8 (86)
2010 - 17.16 (118) def Nhill 8.12 (60)
2011 - 15.7 (97) def Warrack Eagles 12.13 (85)
2012 - 21.11 (137) def Warrack Eagles 13.12 (90)
Choosing highlights across the decade would be a difficult task for anyone involved at the club during the glory years. Mr Hartigan said the first premiership was "a real monkey off our backs".
"It was 13 years since our last flag so it was pretty special," he said.
"We hadn't performed in a lot of finals in that 13 years either. To come from the club on its knees to win - satisfaction was certainly a feeling with the first one."
In 2006, Dimboola kicked 20 goals in the grand final, but still couldn't manage to defeat the all-conquering Demons. One would assume if any team kicked 20 goals in a final, it was the winning team.
"There were some years when we won the premierships and we weren't the best team in the competition," Mr Hartigan said.
"Some of the results and how the games were played out are just unheard of."
After claiming the tenth victory, then coach Stuart Farr said at the time it was great to prove all of Horsham's doubters wrong.
"Everyone wrote us off earlier in the year, but we dug deep and showed plenty of character that people don't think we have," he said.
"I think we certainly would have quietened a few critics there."
Farr was one of several involved in all 10 flags - nine as a player, and in 2012 sat on the bench after a knee injury cut his playing career short. At the time, Farr said it was an amazing to be part of something so special.
"It's an unreal feeling. It's slightly different this year because I wasn't playing," he said.
"But I'm just so rapt for the guys and what they've put in since back in November. A lot of people wrote us off, but we had supreme confidence in our ability."
Mr Hartigan said being part of any premiership, let alone an unheard of run of success, can sometimes be attributed to being born in the right era.
"I was lucky enough to be part of five premierships and lost six in my 30-year career," he said.
"We were a fairly successful club and some would say those stats are pretty good.
"My son, Brad, has played in 12 premierships at the Demons, his first in 2003 as a 16-year-old.
"You can't orchestrate that. You don't go into a scenario as the club leaders thinking we're going to win a flag year after year. You just don't do that.
"For whatever reason, luck, good fortune, footy gods smiling on us - we were able to win 10 in a row. It's just madness, it just doesn't happen."
Horsham continued the success only two years later, claiming the 2014 premiership and again in 2017.
While you're with us, you can now receive updates straight to your inbox twice weekly from the Wimmera Mail-Times. To make sure you're up-to-date with all the news from across the Wimmera, sign up below.