Spring has certainly arrived in the Grampians with amazing bursts of bright flowers across the region, making it a fantastic time to experience the magic of the Grampians National Park.
Often described as the "garden of Victoria" our region is home to more than one third of Victoria's flora.
It was fantastic to attend the Visit Victoria - UK & Europe Roadshow 2019 this month visiting with different cities over 10 days and presenting to media & leading distribution partners like Gold Medal, Flight Centre and Travel 2.
It was a real privilege to represent Great Southern Touring Route, including partners Grampians Tourism, Great Ocean Road Regional Tourism, Visit Ballarat and Tourism Greater Geelong and the Bellarine on this important international sales mission.
Over 50 per cent of all international visitors to regional Victoria visit GSTR and this market is crucial to support increased length of stay and yield in regional Victoria.
The TRA Tourism Forecasts 2019 report shows the short and long-term prospects for Australia's tourism industry continue to look positive.
The 10-year annual average growth for inbound tourism for Victoria looks set to grow at an above average rate of 5.4 per cent p.a.
Dates for Grampians Music Festival 2020 have been launched and it will be returning 28th and 29th February for an incredible all Australian line up. Grab your early bird tickets now at GMF 2020.
Have you seen the new billboards promoting The Grampians Wine Region on the exit and entry to Ararat?
They have been put up by Ararat Rural City Council to further support the messaging and call to action of Grampians Tourism's destination marketing campaign "The Grampians Way" as well as encourage dispersal to regional producers.
Our local wine region has seen a steady flow of investment from the $1 million wine growth fund, administered by Regional Development Australia.
The wine growth fund aims to develop and grow the wine industry in Victoria, and to support the industry to be viable and sustainable.
Several key Grampians wineries and growers have benefited from the scheme including AT Richardson Wines, Best's Wines, Mt Langi Ghiran, Montara, Pomonal Estate and Mountainside Wines.
With fierce competition in the Victorian wine industry, these grants have assisted local producers to increase their production, improve cellar doors, provide a wider range of services and to host a larger number of events for both locals and visitors to the region.