"Forget about South Australia, this is the opportunity to come and see the best of the best."
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Taltarni Vineyards' chief winemaker Robert Heywood is confident about the return of Ballarat's Red Series event, which showcases the finest wines from across the Grampians and Pyrenees.
"If this sort of thing was available in Melbourne, you'd be paying a lot more for limited tickets," he said.
"These are the best wine producers of cool climate shiraz and cabernet in Australia, without a doubt."
Now in its fourth year, the winemakers will take over the Mining Exchange on Saturday, July 27.
As well as Taltarni, iconic wineries like Dalwhinnie Wines and Best's Wines, as well as up-and-comers like Glenlofty Estates and Dogrock Winery will offer tastings of their latest produce.
Mr Heywood said the 2019 vintage looked strong.
"The yields were lower, but that means more concentration and more fantastic wine," he said.
"It was a warm year, it was dryer, which concentrates the volumes of fruit coming off the vineyard."
While reds are the focus, he said there would be some other surprises in the mix.
"There's some whites, some sparkling reds, and maybe some sparkling whites as well," he said.
"It's great to see it's not just going to be shiraz or cabernet, there's some alternate varieties coming out."
Locals have begun developing a sense of ownership, he added, part of a growing movement that seeks to understand where produce comes from.
"They love to get in and meet the winemakers - you press the flesh, you touch a note with certain drinkers and also show them things they maybe hadn't seen before," Mr Heywood said.
"The consumer's been more eager to get out to the farm gate, they're much more eager to come out and see what's on offer out there, rather than just seeing wine from the big producers."
The afternoon begins at 1pm, with tastings to 6pm.
Tickets are $40, which includes a souvenir glass and bag, and are available online.