The region is turning blue - and it is not just because of the cold weather.
For the fifth year in a row, the blue Big Freeze beanies are doing the rounds in the community to help raise funds for FightMND.
Stawell Sportspower is one organisation in the region that has gotten on board with the distribution of the $20 beanies, once again proving a popular item.
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"We have done two batches and sold out of both of them," Stawell Sportspower owner Robyn Young said.
"We have sold 70 and have another 50 on their way, hopefully arriving early next week.
"We got our second batch in on Wednesday afternoon and had sold out by Thursday afternoon so it's good to see them going quickly."
The #bigfreeze5 is coming! Artist Vincent Fantuzzo created the ultimate big beanie in the Bourke Street Mall this morning. Buy a beanie and join the walk to the MCG on 10 June - raising funds for MND. https://t.co/KuwozzcMLOpic.twitter.com/CkfklAOJ6a— City of Melbourne (@cityofmelbourne) May 13, 2019
All money raised from the beanie sales goes directly to FightMND, with organisations making no profits from the sales.
"Obviously we make nothing from it, we just wanted to try and do our part for a great cause to help find a cure," Young said.
"We have found people are coming in wanting to get a collection going having bought the ones in previous years. It is great to see the interest from the community.
.@BobMurphy02 has just been nominated by @NealeDaniher to be our next #BigFreeze5 slider.The ex-@westernbulldogs statr is a member of both the 300-game club & now the illustrious Big Freeze slider club - great to have you on board in the fight against The Beast Bob. #JoinTheFightpic.twitter.com/QWGLlRUkyu— F I G H T M N D (@FightMND) May 29, 2019
"I think with the Daniher Drive coming to Stawell and the success of the Big Freeze at the MCG, it is something people know a fair bit about now."
Jodie Scantleton has also sold plenty of beanies around Stawell this year.
"We sold about 270," she said.
"It is great to see groups like the athletics club, Swifts and Warriors also getting involved."
Mrs Scantleton has a personal connection to MND, with her mother succumbing to the disease. She has been vocal in supporting FightMND in Stawell.
Sportspeople and celebrities will slide into a pool of icy water at the MCG on Queen's Birthday once again this year, raising funds for FightMND.
Beanies can also be purchased online.
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