UPDATE, 2.10pm:
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POLICE are at the scene of a four car collision on Western Highway at Ararat which occurred just before midday.
Two vehicles travelling west in congested traffic when a third car came over a slight rise and collided with those two vehicles, causing a nose-to-tail collision.
Following that, the third vehicle then veered onto the incorrect side of the highway and crashed into an oncoming east-bound car.
Occupants out of east-bound vehicle, a man and a woman, have both been conveyed to hospital with serious injuries.
The male driver of third car also conveyed to hospital with non-life threatening injuries.
UPDATE, 1.55pm:
The region's horror start to the Easter period on the roads has continued with emergency services attending a head-on collision on the Western Highway near the Caltex Roadhouse in Dobie, east of Ararat.
A woman in her 30s was trapped in her car after the crash, which occurred about 11.50am.
After being freed the air ambulance flew the woman to the Alfred Hospital in Melbourne with head, arm and chest injuries.
A second person, who paramedics assessed at the scene, was taken via road ambulance to Ballarat Base Hospital with ankle injuries.
Details of how the accident occurred are still unclear.
The Dobie accident follows a fatal crash early this morning at Armstrong, about 20km away, where a man died and two were taken to hospital.
Another serious crash happened on the Western Freeway this morning involving a family of seven.
EARLIER:
EMERGENCY services are at the scene of a head-on collision on the Western Highway near the Caltex Roadhouse in Dobie Friday morning.
Details of what has occurred are still emerging.
More to come.
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