Fallen Giants Vineyard is hosting a group of regional winemakers in a pop-up event on Friday.
Mount Langi Ghiran, Miners Ridge, Seppelts, Montara Wines, Mountainside Wines, Pomonal Estate and Clarnette and Ludvigsen will join Fallen Giants with their wine on display.
The event boasts free wine tasting, local produce, a food truck with live music to set the atmosphere.
Fallen Giants Vineyard owner Rebecca Drummond said the event was the second of its kind.
“The first event was in October,” she said.
“We thought it would be a good idea to get the winemakers throughout the region together while there are so many holidaymakers in the area.”
Ms Drummond said she hoped this would help guests eliminate the hassle of driving between wineries.
“We have such amazing wineries in the region it’s a great opportunity for people to experience what is on offer,” she said.
Grampians Tourism chief executive Marc Sleeman said the event was a great collaborative approach within the industry.
“The wine industry in the Grampians is one of the most collaborative industries in the state,” he said.
Mr Sleeman said within the region, sometimes visiting friends and relatives can be overlooked when targeting tourists.
“About 34 per cent of domestic tourists for the region are friends and relatives,” he said.
“An event like this provides residents in the area and visitors to have a great experience.
“In turn, this can lead to great word of mouth exposure and people talking about our region positively.”
The event will start at 5pm with a shuttle bus running from Halls Gap Information Centre.
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