Great Western Enterprises will add the to-be-built motel to their impressive portfolio, including Seppelt Great Western, the historic underground cellars and function centre, the Great Western Hotel, Salingers Cafe, Great Western General Store and the Great Western Motel.

Great Western Enterprises chief executive Bruce Ahchow said there is a "lack of suitable accommodation" in town.

"There is nowhere in Australia that has to offer what this region has, but time and time again, we have found the lack of suitable accommodation being one of the major aspects that holds back further growth," he said.

"So, we have taken action."

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Mr Ahchow said the new motel would create new jobs and drive economic force in the area.

"We have some grand plans, we need staff to help our vision come to fruition," he said.

"We are on the search for staff now - baristas, chefs, cooks, sommeliers, tour guides, cleaners, wait staff, accredited bus drivers, front of house staff.

"If you are looking for work, we want to speak to you and see where we can fit you into our business.

"We have an amazing, passionate team working with us, they all love Great Western as much as I do, but we need more staff now."

"Currently, we notice that a lot of our visitors are day-trippers because they are unable to find accommodation. We want them to stay another day, another two days.

This new development will also be able to host significant conferences, encouraging more people to stay in the region."

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Mr Ahchow said he hopes the project will help showcase the beauty of Great Western to more people.

"We always knew how special Great Western was," he said.

"Every single local will tell you how special Great Western is, everyone who visits will tell you how special Great Western is, we just want to share it with as many people as we can.

"We have purchased the land and are currently working with our architects, council and developers to bring our plans to reality.

"This project is really exciting for the Grampians region."

There are many career opportunities available within the Great Western Enterprises team. We have full time, part-time and casual positions available in Great Western, Ararat and Halls Gap.

Great Western is the wine and food village of the Grampians and is internationally known for its place in Australian wine history and for producing award-winning wines.

Mr Ahchow said COVID-19 had reinforced the importance of tourism.

"Five years ago we started business in Great Western and even with the impact of COVID restrictions, our businesses have continued to expand," he said.

"Take the time to truly explore our region and head home with stories to share with their friends, so their friends then return to visit.

"During the last few years, with the COVID restrictions on travel, the true value of the tourism dollar has been realised."

"Last summer was the busiest in the history of Seppelt Wines; we have never had more people head underground into the cellars, we have never poured more beer at the pub, or cooked more meals.

"The Salinger Kitchen garden was stripped of fresh produce every morning and delivered on a plate. We have over 50 beds in Great Western, and our crews were turning them over almost every night."

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