The festival received the funding through the state government’s Creative Victoria Music Works grant program.

Festival director Carly Flecknoe said the “fantastic” cash injection would be used to boost the event’s marketing and public relations efforts, including an increased digital footprint and on-the-ground marketing initiatives.

“The backing and support of Creative Victoria through the Music Works grant not only provides financial support to the festival, but gives our volunteer committee confidence that the festival we’re creating fits perfectly in Victoria’s thriving music scene,” she said. 

“The grant from Creative Victoria is fantastic news for the festival and will allow us to initiate a range of creative and innovative marketing activities that aim to capture our target market and get music lovers to Halls Gap for the first weekend in February.”

Victorian Creative Industries Minister Martin Foley announced this week $550,000 in Music Works grants which aimed to support Victoria’s music industry through a financial injection.

“This latest round of grants will boost our music economy, create opportunities for those who make music and those who work behind the scenes, strengthening our reputation as the heart of live music in Australia. With the The Music Works initiative, we are investing in our music industry at all levels,” he said.

The festival will be from Friday, February 2 until Sunday, February 4. 

Some of Australia’s emerging new acts including Tired Lion, Ruby Fields, Polish Club and Didirri will headline the event. 

Further information about Grampians Music Festival can be found at grampiansmusicfestival.com.au.