Five 'nudges' that will make you money

By Scott Phillips
Updated October 20 2017 - 9:43am, first published September 26 2017 - 12:03pm

There's little that's genuinely new in economics and finance. The principles that govern our understanding are little changed over the last century. But one of the truly new parts of economic theory is the belated realisation - or perhaps we should say acceptance - that people aren't the purely rational automatons that the academics had previously assumed.

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