Residents can donate gifts to Ararat Emergency Relief under the tree at King Cars on the Western Highway, near the corner of Gordon Street.

Presents are collected and wrapped on Christmas Eve before they are given to families and children that are struggling.

Ararat Emergency Relief spent more than $1400 on the appeal last year.

Kings Cars’ Michael Smith said it was a simple concept for residents and businesses to help out during the Christmas holidays.

“Hopefully we can break last year’s total and in doing so provide gifts and toys for underprivileged children this Christmas,” he said.

“Be it cash or a present, either donation makes a huge difference to someone.”