That’s the opinion of Stawell Times-News Business Leaders’ Seminar guest speaker and national business commentator Damian Morgan.

Mr Morgan will exchange ideas with some of Stawell’s business leaders during a series of free seminars he will be holding at Stawell Entertainment Centre on Wednesday, December 2 at 6pm and Thursday, December 3 at 9am.

While he has a positive attitude to business success during economic slumps, Mr Morgan isn’t afraid to be blunt when giving advice.

“The truth is there are some boom-time businesses that will only work in a boom,” he said.

“Great businesses that are well planned and developed are sustainable - they can thrive in any conditions.”

Mr Morgan is a former creative writer and business journalist with an MBA, and is also a regular media commentator.

His understanding of business and government, his knowledge of current affairs, and his rare creative talent make him one of the most entertaining, topical and insightful speakers in Australia today. He first honed his creative and performance skills as resident poet for national media outlets including the ABC, Fox Sports, Triple M and the Alan Jones program.

Mr Morgan’s perspective on managing creativity and talent in organisations, is unique and inspiring, given he has a foot in both camps; creative and management. 

However, he has a passion for helping small and medium-sized businesses grow.

“I am a small business owner myself,” he said.

“My great passion is helping small businesses beat corporate - we are generally better.”

One pitfall for many small business owners was a lack of self-promotion, Mr Morgan said.

“So many small businesses are very good at what they do, but they don’t make the profit they should make because they don’t promote themselves well. Small businesses are often the best kept secrets in town,” he said.

All sessions are free. Contact Elise Rohde on 5362 0000 to book a spot.