Instagrammers 'like' the Grampians

This photograph posted on instagram shows green growth emerging from the burnt remains of an area of the Grampians. Picture: LAUREN BATH

This photograph posted on instagram shows green growth emerging from the burnt remains of an area of the Grampians. Picture: LAUREN BATH

THREE of Australia's top four Instagrammers have boosted Grampians Tourism's social media reach through a recent tour of the region.

The three Instagrammers posted 36 photos which generated a total of 226,086 'likes' on Instagram.

Australia's leading travel Instagrammer, who was inspired by the region's natural beauty when promoting Instagrampians in 2013, Lauren Bath @laurenepbath, was joined by fellow Instagrammers, Pauly Vella @paulyvella and Jewels Zee @jewelszee to promote regeneration in the region following bushfires.

From Wednesday, April 30 to Friday, May 2, these influential Instagrammers, with a combined 650,000-strong Instagram Followers, Instagrammed their visit to the Grampians National Park, Wartook Valley, Roses Gap and other fire-affected areas.

The talented trio posted 36 spectacular photos, capturing kangaroos, misty landscapes, olive groves, views from The Balconies and more, which generated a total of 3,642 comments and 258,912 impressions across Instagram.

Tourism Australia @australia, which boasts Australia's largest following of over 729,000, reposted a spectacular photo of a cockatoo captured by Jewels Zee @jewelszee, resulting in an impressive 28,819 'likes' and 365 comments.

As a direct result of this social marketing initiative, Grampians Tourism @thegrampians experienced growth from 2,332 followers to 2,970 followers over the three day campaign.

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