As social media is becoming more and more important as a way to connect with potential visitors, the Grampians region's tourism industry is encouraged to learn more about how to use social media to its best advantage.
"One of the big guns of the social media world is Facebook, as nine million Australians use the site every day," Grampians Tourism chief executive officer Will Flamsteed said.
"One in five people from the 55 year old plus demographic are connecting through Facebook, which is one of the markets the Grampians region targets."
Grampians Tourism has planned a workshop designed for tourism operators to learn how to use advanced features of Facebook to promote their business.
"While we have run many workshops that have focused on using social media generally for the tourism industry in the past, this is the first time we have a dedicated workshop just about Facebook," Mr Flamsteed added.
"Participants are expected to have a working knowledge of Facebook before attending, as this workshop will extend their Facebook skills and demystify the advanced features of the platform.
"They will leave with greater confidence using Facebook for tourism marketing, strategic guidance to what to post and when, how to effectively measure activity to ensure they are on the right track and much more.
"Due to the hands on nature of the workshop, the number of participants at each workshop is capped, so I encourage those interested to book quickly."
The one day workshop will be offered in Halls Gap on the Wednesday, March 26 and repeated in Horsham on Thursday, March 27.
Each each session will be running from 10am to 4pm.
Tickets are subsided for tourism businesses based in the Grampians region and are $54 per person which includes lunch. For more information and to register, visit www.grampianstourism.com.au