Just released visitation statistics show the Grampians region again leading in terms of overnight visitation.
The quarterly statistics, released by Tourism Research Australia, report that compared to the same time last year, there was an 11% increase of domestic visitors to the Grampians region. The nights those visitors stayed also increased by 23% over the same period.
This is the eighth consecutive positive result showing tourism growth for the Grampians region.
International visitation statistics were also positive, with an increase of 10.8% of visitors over the same period.
"The statistics show we are on track to reach the higher visitor numbers that had been recorded around the year 2000," Grampians Tourism chief executive officer, Wil Flamsteed said.
"The past decade has seen many obstacles for the tourism industry from natural crises, to tough economic times, to the increase in low cost airlines who offer enticing fares to overseas destinations.
"To record growth in light of those conditions is a huge achievement.
"Marketing activities including our successful 'Instagrampians' social media campaign are clearly having an effect.
"That particular campaign is a great example of how we were able to capture, then amplify examples of experiences visitors were enjoying. This in turn helps to keep Grampians region top of mind for intending visitors.
"Research tells us that many visitors are looking for destinations that allow them to decompress from the realities of their busy lives, and I think Grampians region fits the bill.
"Here we can offer top notch nature based experiences, complemented by a range of accommodation and other activities like food and wine, attractions and retail."