Stawell's Grampians Pharmacy raised $353.15 when it joined in the State Emergency Services annual fundraiser Wear Orange Wednesday.
The statewide event was developed for everyday people to show their support for the amazing work of the state's hard working SES volunteers
It is a way to say thanks to SES volunteers - who put on orange overalls, at all hours, to provide emergency assistance for floods, storms and road rescues.
Grampians Pharmacy's Tracey Dark said the business decided to get behind the cause because everyone in some way, shape or form will require the assistance of the SES.
In the 2012-13 financial year alone, Victoria's SES volunteers responded to more than 18,011 requests for assistance.
Of the more than 325,274 hours worked, 79,423 were spent responding to storm damage and 15,840 to flooding.
Minister for Police and Emergency Services Kim Wells said Wear Orange Wednesday was a chance for Victorians to say thank you to SES volunteers with a splash of orange attire.
"SES volunteers keep our communities safe. They are a vital part of Victoria's emergency response relief and recovery efforts," he said.
"Wearing the colour of the distinctive SES overalls is a symbolic gesture that acknowledges a job well done."
Mr Wells said Wear Orange Wednesday comes in the wake of last month's wild weather across Victoria which saw SES volunteers respond to as many as 6,000 calls in just over 24 hours.
"Wearing orange shows that we as a community are grateful for the many volunteers who are called at all-hours to floods, fallen trees, road accidents and any number of other emergencies."
Mr Wells said the Victorian Coalition Government committed $47.23 million to the SES in the 2013-14 State Budget.
The SES also secured more than $2 million in grants for equipment and resources under the Volunteer Emergency Services Equipment Program.
"More than 5,000 SES volunteers statewide work tirelessly and contribute many hours of their time in different ways," Mr Wells said.
"On behalf of the Coalition Government and the people of Victoria, I congratulate the SES for the hard work they do to protect our community."