REGION - Northern Grampians Shire chief executive officer, Justine Linley, can see real benefits from council being represented at the Premier's Super Trade Mission to China.
Councillors were presented with a report on the Super Trade Mission at last night's meeting and were set to vote on a recommendation to support the attendance of mayor, Cr Wayne Rice as delegate to the mission.
Mrs Linley said it was estimated that the cost of participating in the Super Trade Mission would be in the order of $10,000 to $15,000.
Premier Dr Denis Napthine will be leading the Super Trade Mission, taking delegates to Tianjin for a Food and Beverage Trade Show, Beijing for trade discussions and then Shanghai for their Food and Lifestyle Trade Show.
Mrs Linley said the mission presented enormous opportunities for the Northern Grampians Shire, as the mayor will be able to market the region as a great source of investment.
This will hopefully bring potential for future investment opportunities.
"The focus of this mission is all about investment into the future for our business community," Mrs Linley said.
"Exporting businesses on average employ 18% more people and they generate greater profits.
"Businesses shouldn't be afraid to say they want to make money, they want to make a profit, because businesses doing well is what drives economies. Having successful businesses is of great benefit to any community.
"If we don't recognise that now, then Stawell and the Northern Grampians Shire will still be a small region, as people will have gone to other regions who have been prepared to trade with our Asian neighbours."
Ms Linley said she hoped the public would not look at the cost of participating in the mission, but more at the benefits it could potentially bring.
"It really is a tiny outlay in the scheme of things when you look at the benefits it will bring for this region," she said.
"We see this as a real honour that the Northern Grampians Shire Council has been asked to participate in the mission. It gives us the opportunity to say we're open for business and open for international business.
"I believe it has been a very long time since this council has been anywhere near China on such a trade mission.
"This will be a very targeted approach that will be looking at developing entry points for businesses in Asia to potentially invest in the Northern Grampians Shire."