REGION - Minister for Environment and Climate Change Ryan Smith has urged regional Victorians to Get it Right on Bin Night by recycling from every room of the house.
Mr Smith said the Victorian Coalition Government's Get it Right on Bin Night regional campaign aimed to help householders increase kerbside recycling rates, while reducing the amount of recyclable material ending up in landfill.
With research revealing the equivalent of almost 450,000 wheelie bins of materials suitable for recycling are ending up in landfill each week, Mr Smith said the take home message from the campaign was that recycling shouldn't just take place in the kitchen.
"What many people don't realise is that items in the bathroom, laundry, lounge and study can also go into kerbside recycling bins," Mr Smith said.
"CD cases, unwanted books and magazines, aerosol cans, medicine and shampoo bottles and even laundry detergent bottles can all be placed in normal recycling bins to be transformed into new products, such as playground equipment, polar fleece clothing, and even into making recycling bins.
"Recycling is one of the simplest ways we can all play a role in contributing to a more sustainable Victoria and improving the legacy we leave for future generations.
"By making a few small changes around the house, and looking for recyclables in every room, all of us can help reduce the amount of recyclable material going into landfill."
Mr Smith said the campaign was further proof of the Coalition Government's commitment to reducing the amount of waste going to landfill.
Get it Right on Bin Night will be the largest statewide recycling campaign run in Victoria and will cover regional television, newspaper, radio and online advertising as well as a fun social media campaign to encourage people to recycle from every room.
The campaign is a partnership between the Victorian Government, Sustainability Victoria, the Metropolitan Waste Management Group, the Australian Packaging Covenant and local councils.